Archive | Local History

Brookdale Hatchery

Brookdale Fish Hatchery 1910

The World Famous Brookdale Fish Hatchery! I wonder what it takes to make a fish hatchery world famous? They must have really been at the cutting edge of trout and salmon back in 1910! Still though, I agree with the sender of this postcard that Brookdale and Santa Cruz (Curz) are still awful pretty. THE […]

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Santa Cruz, Cal., Casino at Night

Santa Cruz Casino at Night

Beautiful, 100+ year old shot of the Santa Cruz Beach Boardwalk Casino, reflecting off the water at night. I can imagine a mother, stamping a sending this card off with her daughter. Concerned about the long distance trip and two trains it will take to get all the way to Salinas, eagerly awaiting the post […]

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Perfectly Lovely Santa Cruz

Horses on the Beach in Santa Cruz

Beach cabanas, horses, carriages and the beach trolley rolling down the track at the boardwalk? The author of this postcard was right, it certainly is lovely here in Santa Cruz! Will try to stop over Monday night. Am having a fine time. Tis perfectly lovely here Dasy Oakland, Cal. JUN 78 -PM1911 Boulder Creek Cal. […]

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Santa Cruz Wave Motor

Santa Cruz Wave Motor – 1909

The Santa Cruz wave motor was a wave powered pump along Westcliff Drive. The motor was used to pump up and store sea water, which in turn was used to keep down dust on Santa Cruz’s unpaved roads. Ironically , understanding the wave motor was the easy part of this card. The handwriting was another […]

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Santa Cruz in the 80s

Santa Cruz in the 80s

Just a few years before the 1989 Loma Prieta Earthquake life in Santa Cruz felt different. Check out what you can spot in this ultra cool Coors sponsored map of Santa Cruz from 1985. Santa Cruz in the 80s Let us know what you spot in the comments!

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Santa Cruz Surf - Pehea oe

Pehea ‘oe?

Many of the cards we post are difficult to read. But on this postcard sent from Santa Cruz to Honolulu in 1905 Luika’s handwriting is beautiful! “Pehea oe”? Write some day. – Aloha nui from Luika. 4.-24.-’05. Dear “Ikabella” On the surf at Sta. Cruz. wish you were here: will go to los Angeles this […]

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Palace Art and Office Supply, 1949

Palace Art and Office Supply

  When the Trowbridge Family opened Palace Art & Office Supply on Pacific Avenue in 1949, it was a small mom-and-pop shop selling social stationary and gifts. Several generations later, Palace Arts has evolved into one of this area’s leading independently owned businesses, and a valuable resource for local artists when supplies (or inspiration) run […]

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The cement ship

History of the Seacliff Beach Cement Ship

One of the most remarkable landmarks along the Santa Cruz coastline is the S. S. Palo Alto, more traditionally known as the old “cement ship”. Lodged at the end of the Seacliff State Beach fishing pier in Aptos, the ship remains a nostalgic symbol of local life and activities from the past. Long before the […]

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