New – Modern – Fireproof. From a post card contest entry sent August 1974 from El Palomar Santa Cruz to San Francisco
Do you think they won anything?
Postal Service, CA
PM
2 Aug
1974
HOTEL PALOMAR, Santa Cruz, California
New – Modern – Fireproof
Located in the Heart of a Paradise of Nature
Where Every Outdoor Recreation Awaits You
![Palomar Santa Cruz post card front -page-1](https://i2.wp.com/localsantacruz.com/wp-content/uploads/2015/08/Palomar-post-card-front-page-1.jpg?resize=2101%2C1275)
HOTEL PALOMAR SANTA CRUZ, CALIFORNIA
NEW . MODERN . FIREPROOF
Related
I need a shirt with that slogan “New – Modern – Fireproof”
I actually have this postcard and thought I’d look up the hotel on line.
The building is still there too, although it is apartments now, at least it hasn’t burned down!