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Santa Cruz is one of the most celebrated and cherished surf meccas in the world. It is internationally renowned for its outstanding wave quality and consistency, cold-water marine environment, and passionate community support. The Santa Cruz surf zone is designated as the area from Natural Bridges State Park on the west end to Opal Cliffs […]
The front of this card shows a trolley pulling up to the Seabright Hotel and Station. The Seabright Station was used and advertised as an Aquatic Getaway to folks in San Francisco and San Jose, mostly between the 1890’s and 1910’s. Really, not an uncommon story in the history of Santa Cruz’s neighborhoods. Santa Cruz, […]
The Santa Cruz Post Office in 1914 At the corners of Pacific Ave, Mission Street and some other street. This gem of a card was sent from Santa Cruz to Alameda in 1914, and the sender was excited enough about the Santa Cruz post office and its $100,000.00 price tag to write home, with the […]
The World Famous Brookdale Fish Hatchery! I wonder what it takes to make a fish hatchery world famous? They must have really been at the cutting edge of trout and salmon back in 1910! Still though, I agree with the sender of this postcard that Brookdale and Santa Cruz (Curz) are still awful pretty. THE […]
Beautiful, 100+ year old shot of the Santa Cruz Beach Boardwalk Casino, reflecting off the water at night. I can imagine a mother, stamping a sending this card off with her daughter. Concerned about the long distance trip and two trains it will take to get all the way to Salinas, eagerly awaiting the post […]
Beach cabanas, horses, carriages and the beach trolley rolling down the track at the boardwalk? The author of this postcard was right, it certainly is lovely here in Santa Cruz! Will try to stop over Monday night. Am having a fine time. Tis perfectly lovely here Dasy Oakland, Cal. JUN 78 -PM1911 Boulder Creek Cal. […]
The Santa Cruz wave motor was a wave powered pump along Westcliff Drive. The motor was used to pump up and store sea water, which in turn was used to keep down dust on Santa Cruz’s unpaved roads. Ironically , understanding the wave motor was the easy part of this card. The handwriting was another […]
Just a few years before the 1989 Loma Prieta Earthquake life in Santa Cruz felt different. Check out what you can spot in this ultra cool Coors sponsored map of Santa Cruz from 1985. Santa Cruz in the 80s Let us know what you spot in the comments!
Many of the cards we post are difficult to read. But on this postcard sent from Santa Cruz to Honolulu in 1905 Luika’s handwriting is beautiful! “Pehea oe”? Write some day. – Aloha nui from Luika. 4.-24.-’05. Dear “Ikabella” On the surf at Sta. Cruz. wish you were here: will go to los Angeles this […]
When the Trowbridge Family opened Palace Art & Office Supply on Pacific Avenue in 1949, it was a small mom-and-pop shop selling social stationary and gifts. Several generations later, Palace Arts has evolved into one of this area’s leading independently owned businesses, and a valuable resource for local artists when supplies (or inspiration) run […]
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